Please welcome author Barbara M. Britton to The West Corner! She’s here today to talk about platform.
Platform: Not The Clunky Shoe From The 70s
Every year I peel hundreds of apples for a Christian school’s apple pie fundraiser. I enjoy the community, great snacks, and conversation. This year I sat beside a high schooler who would like to make it big in country music. He has plans to migrate to Nashville after graduation. I asked him if he had his music on social media, and he shook his head.
Here’s where the mother and author in me took over. I explained that he needed a platform and needed one now, years before he headed south to Tennessee. It isn’t easy being an artist in 2018 whether it’s writing or singing. Record companies and book publishers don’t want to start at square one with an artist. Having thousands of followers on social media translates into sales. With all things being equal, a company or publisher will take an artist with thousands of followers over an artist with a big goose egg when their name is Googled.
How do I know this? I’ve received the “you don’t have a big enough platform” spiel from an agent who liked one of my manuscripts. The story was good enough to show to an editor at a publishing house, but because I didn’t have the ‘followers’ needed to produce sales, I was rejected. Ouch!
What did I do after the rejection? I’ve worked steadily to build my followers on Twitter, Facebook, and to build a mailing list. At a recent conference, a literary agent said an aggregate of 5,000 followers across all social media platforms and your mailing list should be a goal for authors. Thousands of followers takes time to produce. And you want viable followers, followers who relate to you and like your art, not just followers who are using social media to find a wife.
My advice to the future country music star, was to start building followers on social media and to look into getting a domain name for a website. Platform can also be built with in-person meetings. Authors can teach workshops or classes. Professional organizations are a great way to meet fellow authors who become friends in the cyber world, too. Musicians can play at a local venue just as authors do local book signings.
If you are looking to start a career as an artist, diving into the social media world is a must-do in today’s technology-driven world. The earlier you start, the better. It’s the same strategy as making 3800 apple pies.
About the Author
Barbara M. Britton lives in Wisconsin and writes Christian Fiction for teens and adults. She has a nutrition degree from Baylor University but loves to dip healthy strawberries in chocolate. Barb brings little-known Bible characters to light in her Tribes of Israel series. She is a member of RWA, WisRWA, SCBWI and ACFW.
When Adah bat Shallum finds the governor of Judah weeping over the crumbling wall of Jerusalem, she learns the reason for Nehemiah’s unexpected visit—God has called him to rebuild the wall around the City of David.
Nehemiah challenges the men of Jerusalem to labor on the wall and in return, the names of their fathers will be written in the annals for future generations to cherish. But Adah has one sister and no brothers. Should her father who rules a half-district of Jerusalem be forgotten forever?
Adah bravely vows to rebuild her city’s wall, though she soon discovers that Jerusalem not only has enemies outside of the city, but also within. Can Adah, her sister, and the men they love, honor God’s call? Or will their mission be crushed by the same rocks they hope to raise.
Jerusalem Rising is available from Amazon.